Transforming CalMac with BusinessOptix

CalMac set out on a journey to support their business strategy of introducing Smart and Integrated Ticketing.

The initiative started by looking at the current systems and concluded that in order to achieve the objective an upgrade of ticketing system (used to sell ferry tickets for 4.5m journeys per annum) was required.

The Initial phase of work resulted in a transformation plan, it was obvious that they had limited capabilities to deliver the plan as details of the business model and processes, that would drive the design, were not documented.

Download the “Transforming CalMac with BusinessOptix” case study to find out more today!